48 – How Eric Salazar Grew his Facebook Page by 6000%

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Join host Sean Perrin as he discusses how clarinetist Eric Salazar grew his Facebook artist page by 6000% in 2016 alone. Although he’s just 26 years old and a recent university grad, he is now the second most followed clarinetist on Facebook, second only to Martin Fröst.

Guest Post by Eric Salazar

Eric wrote an Amazing Guest post for Clarineat on how to build a facebook page, develop great content, and start building a following on Facebook!

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Discussion Topics

  • Using social media time effectively
  • Importance of investing (both time and money) into your page
  • Getting a return on your investment
  • Unexpected benefits
  • The importance of visibility in the community
  • Making something from nothing
  • Finding your audience
  • Thinking about your career as a business
  • Getting over introversion
  • Embracing imperfection as part of the “human-ness” of art
  • Getting off the artistic pedestal
  • Connecting through understanding
  • Grant application tips
  • Leveraging your e-audience in reality
  • Expanding into international markets
  • The importance of a “call to action”
  • Future-proofing your audience

Mentioned

About Eric Salazar

Eric Salazar is a clarinetist/composer based in Indianapolis, Indiana. Eric primarily plays his own compositions as a soloist and collaborates as a chamber musicians. Eric also wears the hat of arts administrator as Community Programs Manager with Classical Music Indy, Ensemble Leader and Director of Forward Motion (an Indianapolis New Music ensemble founded in 2016), and committee member with the International Clarinet Association’s BuzzReed.

Although performing is Salazar’s primary focus, he has taken the time to learn the ins and outs of administration and marketing. Salazar has professional training on social media marketing through Market Motive and has obtained 16 completion certificates from Facebook Blueprint – Facebook’s officially recognized training and certification program.

Eric’s use of his social media training has made his page, Eric Salazar, clarinet, grow by 6,000% in 2016! Salazar’s page is the second most followed page out living solo clarinetists. His page has more followers than the virtuosic Julian Bliss and is only surpassed by the great Martin Fröst.

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10 replies on “48 – How Eric Salazar Grew his Facebook Page by 6000%

  • Lori

    Great ep – took some notes to try out later.

    For those of us who do several things in music (teaching, performing, composing/arranging, blogging), any tips on how to leverage a Facebook page for that? Or should I have separate pages for all of those? That’s part of why I haven’t done anything yet, not sure which direction to go (and the thought of maintaining multiple pages is quite daunting).

    Reply
    • Sean Perrin

      This is a great question, and something I personally struggle with. It’s so hard to have a personal website and Facebook page, and focus on growing clarineat at the same time. I sometimes also feel like all of my musical endeavours don’t fit within my classical page either. Time is limited, and its hard to know when social media time is used effectively. Let’s see if Eric chimes in here I’m interested to hear his thoughts on this as well!

      Reply
    • Eric Salazar

      Hi Lori! I feel your pain. Many artists have to deal with this. We have SO MANY different aspects of our careers. I compose, teach, perform, plan events from scratch, write grants, and everything else you can imagine. You are definitely not alone in your feeling of travelling many paths to have a great career.

      I don’t recommend having a separate page for each aspect of your career simply for the reason that it can be way too much to manage – especially if you are first getting started. I’ve heard of companies/organizations having multiple pages for different branches, but these are people with millions of dollars of resources and a team of social media users to work with.

      That being said, pages who have a clear focus tend to get the best real world results. What aspect of your career are you wanting more results for? Do you want to perform more? Teach more? Get more people to read your blog? Even if you answered “yes” to all of these questions, there should be one that is more important to you than the rest. This should be the focus of your page.

      It’s not that other topics “aren’t allowed” – it is your page after all and if you want to have a “Teaching Tuesday” regular post for your performer page that is perfectly great. However, having content and communication that drives your main business goal is what you should be doing most of the time.

      In order to have a clear focus for your page, you will need to have a clear business goal. Try to think of where you are now and where you want to be later. Get as specific as possible. For example, saying “I want to teach more and perform more” is not a clear business goal and can lead to feelings of being frozen when trying to make decisions. “I want to perform 12 times this year as a soloist” is a clear goal. Once you define your clear goal, then it’s time to think about how you can use social media as a tool to drive you towards that goal.

      If we are using the “I want to perform 12 times this year as a soloist” goal then some ways to use social media are: creating content that shows you are a capable soloist (videos of your playing, reviews by audience members), building a following to convince venue owners that you can bring in a crowd for a solo performance, using your reach and engagement metrics to convince venue owners to work with you, using social media as a “bartering tool” by agreeing to share a venue’s content with your following, and (very importantly) post content that spreads your music to thousands in the public.

      Of course, you would still have to reach out to about 50 venues via email and put in the non-social media work to make that goal happen, but social media can help the process!

      Does that help? I’d be happy to chat with you via email or phone to help you out with your specific situation.

      I did also just post a blog article here on Clarineat: https://clarineat.com/classical-musicians-guide-facebook-artist-page/

      It addresses how to get started making a facebook artist page. I hope to publish another article in the future that gets into the nitty-gritty nuts and bolts of how to advertise on Facebook.

      Let me know if you have more questions!
      -EJS-

      Reply
  • Lori

    Well, I set up a page! I still have some thinking to do about focus, goals, etc., but I knew that I could easily get stuck in the planning stages forever and never take the leap. So I set it up and will evolve as I learn. I have some ideas for the big picture and where I want to go, and for what types of things I want to post.

    https://www.facebook.com/TonalDiversions/

    Reply
    • Sean Perrin

      Your page looks great! I’m so glad that this conversation provided you with inspiration and some of the tools to get started. It’s been about a month since you posted this. Are you achieving your goals with it?

      Reply
  • Samson Y Hiss

    What a bunch of bath water. Salad Bar, are you sponsored by Facebook? Those crooks have us artists over a barrel, and yet we still bend over. I lost my wallet after the last campaign and had to jump a train home. Why no talk of Twitter, Reddit or SnapChat? What comes first the target audience or the platform? Do you consult? For a friend. Great info. You’re my rubber ducky.

    Reply

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